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It is interesting that many small business owners have never taken the time to sit down and draw out a business plan. Even if the plan is just sketched on a napkin, some direction is better than none. Simple business planning does not require any specific format and countless hours of research.
The importance of a business plan is multifaceted. A business plan will help you to identify your "sweet spot" in the market. Your business plan should also include milestones, so you can shoot for goals and track your progress. It should also include projections for things such as rent, payroll, cost of goods, income, profit margins, and scalability.