Pay Per Click Advertising has been called the truest form of advertising available, where you only pay for the clicks of prospective customers. However, without the proper strategy, a pay per click management campaign can be very expensive.
Pay Per Click Advertising can also be a fast way to lose valuable marketing dollars. The common misconception is that a large majority of clicks will result in sales. This is rarely the case. Many small business owners are shocked to find out that the average conversion rate (people who click and then proceed to purchase) is actually close to 2%. This means that it will take (on average) 50 clicks before 1 person will consider making a purchase. This is very important to understand. If you are paying $1 per click and you expect everyone to make a $5 purchase - this might be a winning scenario for your business. On the other hand, if you are paying $1 per click and expecting 50 click (a cost of $50) to make on $5 sale, your business won't be able to sustain this for very long. We have developed an online ppc calculator to help you find the optimium scenario for your PPC Campaign.
1on1 Business is here to help. From strategy and design to implementation and management, if PPC is an effective medium to market your business, we can help to maximize your ROI. 1on1 Business can give you the pay per click guidance you need.